SEO Ecommerce Link Building Website Audits Case Studies

Auditing Your Web Site: Minimize Risks, Maximize Potential

PAII 2002 (Professional Association of Innkeepers International) — Chicago, IL

April 14th, 2002

Seminar by Stephan Spencer

Think your website is the best it could be? Step back and take an objective look
at your website and identify its weak points in the areas of branding, usability,
security, legal, search engine findability, design, content, and more. A magazine
columnist, international speaker, and founder of multinational web design firm
Netconcepts will provide insider information on “best practices” in online
marketing from corporate clients like Birds Eye, Gorton’s Seafood, Wella, and
Midwest Express.

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Search Engine Marketing: What Every e-Marketer Needs to Know

Sales & Marketing Executives International - Auckland Chapter — Auckland, NZ

March 12th, 2002

Seminar by Stephan Spencer

Imagine an online ad that costs you nothing per impression, guarantees both a local and worldwide audience actively seeking your products and services, and offers 6 times the click-through rate of a banner ad - a search engine listing.

Join us for a full-on, hour-long primer on search engine marketing from Stephan Spencer, author of Marketing Magazine’s March feature article on search engine marketing and the upcoming Marketing
Magazine Search Engine Marketing research study.

Stephan’s going to talk about:

  • which search engines to target
  • hands-on keyword research
  • benchmarking against your competitors
  • Google’s secrets revealed
  • pay-for-performance search engines
  • developing a search engine marketing plan
  • best and worst practices (emulate the leaders, squash your competition)
  • measuring the return on your search engine marketing investment
  • criteria for selecting a search engine marketing agency
  • online tools and resources

Don’t miss this hands-on session with heaps of audience participation and a live internet connection. You’ll walk away with practical, actionable tactics and tips. It’ll be great, like drinking from a fire hose!

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50% increase in traffic in 6 months

“Netconcepts has been instrumental in getting our WellaUSA.com site higher search engine rankings and in getting a lot more of our pages included into Google.”

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Bottom line focus for this online retailer

“We found the Netconcepts assessment to be filled with practical value and immediate application. We were impressed with their in-depth understanding of website fundamentals, as well as their bottom-line focus. …It was a powerful study - I would recommend Netconcepts to any retailer looking to improve their online success.”

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Now #1 site for product development

“…In my six years association with you, I appreciate that you and members of NetConcepts have met those stress points and acted only with grace and understanding.”

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Delivered more than theory for this health services provider

“…an excellent benchmarking exercise for prioritizing improvements and measuring our progress.”

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Website audit an eye opener - integrated approach appreciated

“Overall we found Netconcepts’ audit of our site to be extremely valuable. It was a real eye opener. We highly recommend it.”

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500% increase in orders, 450% increase in traffic

“Every one of our over 9,000 product pages are in Google, most of them with great rankings.”

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Website audit excellent working document

“We definitely think the Netconcepts web site audit provided value and is an excellent working document. I have a new hire who is busy incorporating thoughts and ideas from the audit into our internet marketing plan.”

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Where to Begin Fixing Your Site

November 9th, 2001

by Alexis Gutzman

Alexis D Gutzman, author of “The Online Marketing Report”, used her website as a test case for AuditIt.com a free online assessment tool and got some valuable information in return.

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